Long time Red Bank landmark Ballew Jewelers is going out of business. They were known for decades as Reussilles which is a great name for a jeweler, vaguely aristocratic and classy. a couple of years ago they changed their name to something that sounds like an old Bob & Ray routine (Wally Ballou). Anyhow, they’re going out of business, which sucks because they’ve been around forever and everyone who works there is cool. It’s their going out of business sale that has me a bit perplexed. The sale seems to be run by guys who would do a Dollar Store going out of business sale. First they have a bunch of quasi homeless people walking around the streets with big black t-shirts emblazoned with the words BALLEW JEWELERS GOING OUT OF BUSINESS UP TO 80% OFF. I’m happy these people have some work but I can’t afford expensive jewelry even at 80% off and I don’t know if some affluent person tooling around in an Escalade is going to notice. Unless this is what they’re going for,(imaginary cell-phone call)”Hey, I just ran over some homeless guy and he was wearing a shirt saying that Ballew Jewelers was having a going out of business sale. After I ditch the body I’ll check it out.”. Then there’s the Santa that’s outside the store. He doesn’t have a white beard, just an unkempt chin beard and he doesn’t have a bell, which isn’t necessarily a bad thing but he mimes having a bell. The bell miming doesn’t look so much like he’s ringing an imaginary bell as shaking a fist at people which is a bit off putting. As performance art their going out of business sale is a success.