Hotel Promotion Backfires
A&P Press, Joe Pignatano
One of the largest hotel chains in the world the London based AH Hotels Corporation (AHHC) has canceled it’s new promotion featuring a cartoon character called Fred Bug the Bed Bug after only one week. “The response was swift and brutal” says new head of promotions, Felix Milan “I’m not sure what the reasoning was behind Fred Bug in the first place. I’ve found cryptic notes left by my predecessor, Rube Walker. He was old and somewhat confused and thought that all the press about bedbugs in hotels was a good thing. His plan was to give a face and a name to the bedbugs. Well, unfortunately for us he did”. As of last week AH stock was down 20%