Archive for August 31st, 2009

Disney to Pay $4 Billion for Comic Giant Marvel

The Walt Disney Company said Monday that it will buy the comic book giant Marvel Entertainment for $4 billion.
With the acquisition, Disney will acquire over 5,000 Marvel characters, including Spider-Man, Spider-Woman, Spider-Child, Spider-Dog, Iron Man and extended Iron family, and the X-Men (which will now be called X-People).
“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” the chief executive of Disney, Robert Igar said in a statement “For example, why just Captain America? We intend to have a sister attraction to our popular It’s A Small World After All ride called It’s a Super World After All with not only Captain America but different international versions. For example Captain Norway and Captain Trinidad & Tobago. We’re having Pixar animators work up a few new scenarios featuring our new Marvel acquisitions. And maybe, just maybe we’ll see the Spider-Man/Mickey Mouse crossover that people have been clamoring for.”