“white” hot chocolate

Dunkin’ Donuts has been pushing a “white” hot chocolate” I’m not really clear on the “white” part. Is it “white hot” like molten metal and no conventional cup can hold it nor can anybody drink it, “Here’s your white hot chocolate, it’s served in mug hewn out of solid rock, you should let it cool down for a day or so until you drink it.” Or is it something more insidious like a “white power” kind of thing. “I want a hot chocolate, make that a “white” hot chocolate, it goes with my hood.”

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