Hotel Promotion Backfires

A&P Press, Joe Pignatano

One of the largest hotel chains in the world the London based AH Hotels Corporation (AHHC) has canceled it’s new promotion featuring a cartoon character called Fred Bug the Bed Bug after only one week. “The response was swift and brutal” says new head of promotions, Felix Milan “I’m not sure what the reasoning was behind Fred Bug in the first place. I’ve found cryptic notes left by my predecessor, Rube Walker. He was old and somewhat confused and thought that all the press about bedbugs in hotels was a good thing. His plan was to give a face and a name to the bedbugs. Well, unfortunately for us he did”. As of last week AH stock was down 20%

Fred Bug the Bed Bug

    • Art Buchwald
    • June 23rd, 2011

    Funny, I thought Kelvin Chapman was covering the hospitality industry for the AP – not Piggy.

    Tight copy, though. As always.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 776 other followers